一个手机壳炒到3000元，情绪消费还需理智

\u003cdiv class=\"rich_media_content\"\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e三湘都市报·新湖南客户端12月7日讯（全媒体记者 熊韵婧）\u003c/span\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e联名手机壳卖到500元、二手平台上限量款手机壳价格已被炒至3000元、“手机壳界的爱马仕”一年狂卖36亿……最近，CASETiFY手机壳推出的村上隆联名盲盒引起不小争议，虽然官网售价549元，但二手平台已经标价至3000元。\u003c/span\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e一个手机配件为何定价如此昂贵？高昂的价格为何能吸引到众多消费者？三湘都市报记者进行采访了解。\u003c/span\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cstrong\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e\u003c!--AIPOS_0--\u003e溢价数倍：限量联名催生手机壳抢购狂潮\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e12月5日，记者发现，CASETiFY与村上隆联名推出的手机壳盲盒隐藏款在二手平台已经溢价至2888元至4800元，虽然价格颇高但仍有多人浏览收藏。例如卖家“哇咔咔—呼啦啦”在二手网购平台出售CASETiFY村上隆联名17Pro型号黑彩手机壳，标价2888元不退不换，有1106人浏览、20人想要。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e记者在官网搜索发现，CASETiFY村上隆联名FLOWERS限量手机壳盲盒售价549元，有红色、粉色、黑色、蓝色、彩虹色、秘密版六种款式。因颜色和设计出众，消费者将彩虹色称为小隐藏款，秘密版称为大隐藏款。目前二手平台标价2000元至3000元的正是彩虹色小隐藏款，而大隐藏秘密版价格在3500元至4800元之间。\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003eCASETiFY官方小程序显示，该品牌普通款手机壳定价在150—350元之间，联名款价格在400—600元之间。虽然有不少消费者吐槽“一个手机壳顶几天工资”，但销量还是居高不下，门店也有多人排队抢购首发联名款。\u003c/span\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e事实上，手机配件溢价现象并非个例。记者搜索发现，iPhone与三宅一生联名的手机包售价1899元，开售半小时官网就售罄，代购价一度飙升至2900元；苹果公司与三宅一生合作推出的iPhone Pocket针织手机袋，短款售价1299元，长款售价1899元，同样在开售后迅速售罄。\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e（图说：CASETiFY村上隆联名手机壳限量款溢价严重。）\u003cbr/\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cstrong\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e\u003c!--AIPOS_1--\u003e情绪消费崛起，手机壳成“社交名片”\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e“手机壳的图案就是我的情绪表达”“同事们都有，虽然价格有点贵，但我也不能落后”“几万的明星同款买不起，几百块的势必拿下”……记者浏览社交平台发现，#CASETiFY手机壳#这一话题在小红书拥有上万篇笔记，大多附带着“氛围感神器”“圈层暗号”“爱豆同款”等标签。不少年轻人晒图表示，CASETiFY的联名IP有上百个，购买联名手机壳还表达了自己对Hello Kitty、\u003c!--SECURE_LINK_BEGIN_0--\u003e蜘蛛侠\u003c!--SECURE_LINK_END_0--\u003e等IP的喜爱。记者统计发现，光淘宝单平台，Hello Kitty与CASETiFY的三丽欧联名手机壳售价399元，已卖出1万多件；黄油小熊的联名手机壳售价399元，也已经售出6000多件。\u003c!--AI_AD_1001--\u003e\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e此外，还有消费者发文表示自己是因为追星才购买的手机壳。在社交平台搜索“手机壳明星同款”，首先弹出的就是“手机壳中的爱马仕，CASETiFY众多野生代言人”等笔记，笔记中还会详细列举出章若楠、宋雨鳍、柳智敏、赵露思等国内外知名明星使用的手机壳型号。“我一直很喜欢Black Pink，但她们的代言都很昂贵，手机壳是我拥有高性价比同款的不二之选。”面对采访，消费者凌先生表达了自己消费的真实动机。\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cstrong\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e\u003c!--AIPOS_2--\u003e面临争议，饥饿营销而非技术突破\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e消费热潮背后，质疑声也同样存在。不少消费者吐槽“500元的手机壳用一个月就开裂”“透明款不到一个月发黄”“高仿相似度高达90%，价格仅为正品十分之一”。购买了两款“疯狂动物城”联名手机壳的胡女士吐槽：“因为喜欢动画IP一时冲动入手了CASETiFY联名手机壳，每款价格都在400元。但印花很容易有划痕，稍微磕碰一下就会留下痕迹。”\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e（图说：不少消费者发帖避雷高价手机壳。）\u003cbr/\u003e\u003c/p\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e曾经测评过CASETiFY手机壳的数码博主“一条小锦李”表示，CASETiFY手机壳用了专利防护材料，例如EcoShock减震科技，可以抗摔。另外，产品的手感也比平替或者仿版好上不少。从不少博主的实测视频中能看出，其强韧防摔壳的螺旋缓震设计、环保材质和磁吸功能，确实优于普通平价壳。\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp data-mce-style=\"text-indent: 2em; text-align: justify; line-height: 1.8;\" style=\"line-height: 1.8; text-align: justify; text-indent: 2em\"\u003e\u003cspan data-mce-style=\"line-height: 1.8;\" style=\"line-height: 1.8\"\u003e“为情绪价值买单也需理智。”从事手机配件行业多年的张先生认为，CASETiFY虽然质量不错，但手机壳生产成本不足50元，售价远超手机行业平均水平，溢价更多体现在和明星、潮牌、IP的联名以及限量款饥饿营销，而非技术突破。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: #7f7f7f; font-size: 13px; margin-bottom: 0; margin-top: 0; padding-bottom: 0; padding-top: 0\"\u003e来源：犇视频\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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